Job description
Rewards and Benefits
Permanent career opportunity
Excellent company culture
Joining a highly successful and expanding business
An opportunity to help develop, shape and implement your own marketing department
Working with a very supportive director
A varied, exciting and challenging new role
MTrec’s Client Opportunity
Our client is an established and highly successful group based in Durham, with a growing national presence.
They are now looking for an experienced Marketing Manager, to work closely with one of their directors to develop and implement a new marketing function within the business. You will play a key role in developing the infrastructure, processes and overall marketing strategy and plans, to make a real meaningful and long-term impact in the business.
The role you will be doing
Support the director in developing the marketing function of the business.
Develop and optimise the group website.
Leading and managing daily operations of the Marketing Department.
Plan and implement marketing campaigns that drive engagement, leads, and customer loyalty.
Develop, refine and execute an annual marketing strategy including overseeing the evolving digital marketing strategy
Analyse, interpret, and report on the effectiveness of marketing activities to ensure continuous improvement
Elevate the company presence and reputation.
Craft compelling content across various formats including press releases, news articles, email campaigns, editorial pieces and brochures
Interpret technical data into clear, impactful marketing materials tailored to target audiences
Conduct competitor analysis to inform strategies and ensure competitive
Build and maintain strong relationships with stakeholders, including external press contacts.
Oversee and drive engagement with the internal marketing platform to ensure effective internal communication
Negotiate contracts with stakeholders as needed, such as buying and selling advertisement space
Serve as the lead advocate for the company’s ambassador programme, driving community engagement initiatives
Travel throughout the region to their various sites.
About You
Previous marketing management experience, with the ability and clear track record to help develop a marketing function and implement strategy and plans.
Degree in marketing or equivalent would be advantageous
Excellent social media and copywriting skills.
Strong understanding of web content, SEO, and user experience.
Creative approach with the ability to work under pressure and to short timescales
Strong copy writing experience, with excellent oral and written communication skills
The ability to manage multiple projects/tasks simultaneously
Have a strong understanding of effective marketing communications using current and emerging technologies
Excellent commercial negotiation skills
Team player who can lead and inspire
In front of camera presentation skills
Experience of customer service tracking metrics
Video creation / presentation and some photography
Budget management experience is desirable